mediaessay3 Essays - Aesthetics, Articles, Digital Media, Mass Media

Tuanja CaruthProfessor SwaminathanEnglish 1A5/24/19Essay 3SummaryBeyonce is one of the most recognizable and most talented musicians of my generation. In the essay, Beyonce and Social Media, Melissa Addeeff, uses Beyonce's prominence and social media to capture the attention of the public to pass a message. Since Beyonce is regarded as a major figure in the music industry as well as social media, she is a prime example of how one should potray themselves on social media with authenticity. Melissa talks about the major themes of sexuality and feminist when talking about Beyonces use of social media. She emphasizes key themes and ideas when using comparing Beyonce and her use of social media. While presenting the themes, Avdeeff uses pathos, logos, and ethos to convey the message in which she is trying to send. The rise of social media platforms have given famous and iconic figures large followings online. Thesis.Even though the authenticity of the figure and the stuff he or she may po st can remain a concern since the posts are more aobut perception than reality (Adveeff). Ethical AppealWhen trying to convince an audience something, it is important to establish some authority, credibility, and authenticity. Throughout the article, Adveeff uses two ethical appeals to try and persuade the audience. Since the author is basing the article on an iconic figure which is Beyonce and the fact that since she is a celebrity then her posts and claims about her life are based on a credible chracter. Since Beyonces is a well known celebrity and has amassed a huge social media following, the evaluations of her authenticity and her self-presentation based on her is a subject to convince the readers that she is credible. The second ethical appeal is that the author's authority gives her the ability to make certain observations in the varying field of social media. Since the author is a senior lecturer for a course called Communication and Culture, she is in the postion to offer h er opinion on the subject. The many observations she made are very convincing since she has been observing social media over a period of time (Adveeff). Emotional AppealsSince Beyonce is a major figure in both the music industry and as well as across many social media platforms, this creates an emotional connection between fans and the author's article. Adveeff takes advantage of the fact that Beyonce has a huge following that spans worldwide and if there is an issue that involves her it will draw a lot of attention. Since the majority wants to associate themselves with Beyonces, it will capture the attention of a majority of her fans that follow her every move on social media. Also, when anybody points out certain characteristics of celebrities and major figures, than it makes the followers more curious about the topic and the article. The authors themese would need to have been understood through the emotional attachment. Adveeff does not only just use Beyonce as a way to appeal e motionally to the audience, she also uses certain words in relation to the concept to authenticity and self-presentation to connect the readers to the article. She makes sure she words that are neutral in bias, but they can convey and use emotions (Adveeff).Logical Appeals When a author is using logical appeals, he or she is trying to persuade the reader by using reason, logic, facts, and figures. Adveeff does this by pulling out stats and facts regarding Beyonce's followers. For example, she notes how Beyonce does not post a lot of selfies on her account, instead she mostly in showing off glimpses of her life. The author also puts the percentage in which Beyonce's posts about herself, Jay-Z her significant other, and her children. She uses this in relation with her themes to show that social media is deeply ingrained in our society and that we as a society must be conscious of how and why we use social media (Adveeff). Conclusion. The author's arguments are based on three important techniques of writing and because of this, she presents a convisncing argument. Our society is greatly influenced by social media. The author points out her thoughts that have been founded on her observations of social media through